
My day job, as I'm sure many of you who read this may know, involves helping corporations develop strategic philanthropy programs that engage them in their communities through grantmaking, volunteering, cause marketing, etc. and leverage their internal strengths. It's part-using philanthropy to reach business objectives and part-straightforward, big hearted giving back.
I love my job. I love (most of) my clients and find these big name corporations populated by very good people who genuinely care about giving back. I'm proud of the work they do in their communities and glad to be a part of it.
My one critique of course, coming from the background that I do, is that, for the most part, companies don't do enough. And by this I mean they don't take risks. They play it safe - understandably - in choosing their issues: kids, education and of course the cause du jour: breast cancer (US Weekly highlighted beauty and fashion products alone - there were 27 giving a portion of proceeds to Breast Cancer this month, not to mention the work done by Avon, Campbell's - I could go on). All of these causes are EXTREMELY worthy and I would never belittle corporate involvement in them - but so many other causes go unfunded for fear they are too provocative. No one wants to rock the boat.
Except maybe Dove. Dove has by far my favorite corporate philanthropy program. I had the opportunity to get a indepth look while doing research for another client and I continue to be impressed with their provocative campaigns that tackle the issue of body image and self-esteem in women and young girls. In an industry that was made to gloss over the imperfections, Dove highlights their falsity in a way that is innovative and SO necessary.
Check out their latest commercial:
Learn more about how to participate in Dove's project.




