I only just had a chance to look at UNIFEM's new campaign to end violence against women, launched by Nicole Kidman and other partners on the 26th of November. I confess that I didn't think it was that fabulous having Nicole Kidman be 'the face' of the campaign. I know that she is bringing her name and fans etc to the project and probably helping get it alot more press coverage than it would, but frankly I would have rather seen the face of a woman who is actively fighting against VAW in her daily life, whether it be with personal struggles or as part of a group - one of the many women from UNIFEM's Stories From the Field section for example. But I digress.
The campaign has launched a new website and is looking for signatures and donations. They are really pushing the virtual signature book and it will be interesting to see how many names they get. Make sure to watch the film. I was torn about how I felt about it. it seemed a bit too 'Hollywood', with the dramatic music and quick cut shots. But I thought it was pretty effective in terms of getting the point across. Hopefully there will be some follow up films, focusing more on women and the varied forms of violence women experience.