The French government has launched a new campaign to get people to hire more domestic help. The initiative isn't really new (tax cuts for hired help at home were introduced about five years ago), but this campaign is. The campaign centers around the tongue-in-cheek image of the 1950s household where the wife does everything domestic and we were all happier (right?). The ad agency who came up with the campaign were quoted as saying that "In 2008, no-one could imagine that the images of the 1950s are being taken seriously."
Firstly, women still do most of the housework in France, so lets not pretend that the 1950s are so far away.
Secondly, as a someone commented on Bremner's post on this campaign, what the hell happened to the non-white population in France? Yes, we get that the ads are supposed to be a joke but for those of us who don't think it's funny, it's just reinforcing sexist and racist stereotypes.